At the start of 2015 we were engaged to work with DataKom, a service-focused telecom company. DataKom offer telephone systems, mobiles, data such as broadband and voice services such as calls and lines.
The company had historically grown through referrals and outbound sales - but wanted to start generating more incoming business and drive profitable growth through digital marketing.
The aim was to increase lead generation, raise the awareness of the company online and grow the reputation of the company.
The company wanted to go from £1.5million to break through the £2 million turnover barrier - and we were brought on board to deliver that. Here's how we helped grow the company to over £2.5 million in 2 years at the time of writing. (early 2017)
What We Did
We worked with the company directors to understand the overall strategy - so we could incorporate that into our digital marketing. Understanding ideal customers, products they want to focus on and key messages are all drivers of better digital marketing.
This was translated into a mix of tactics to execute that strategy – consisting of:
- SEO - identifying keywords and achieving better rankings and traffic growth
- Website content - improving the structure of the site, to better target what users search for
- PPC - setting up campaigns aliged to ideal clients across paid search, display and remarketing
- Content marketing - thought leadership pieces to engage audiences and improve SEO
The results have been a general increase in awareness, better perception of the brand and more enquiries – delivering on the key objectives.
- Gained links/coverage from BBC, Guardian, Western Mail, Tech Dragons, Insider etc.
- Traffic to the website has increased by more than 50% YOY
- Organic traffic increased by more than 40% YOY
The quality of enquiries has gone up - targeting the right products and the right kind of customers
- Revenue has nearly doubled year on year
- The company has increased lead generation by over 4x
- For every £1 spent on digital marketing, over £3 profit returned