Search optimisation that's never light on strategy
If you're thinking about engaging an SEO company, it's usually because you want to increase enquiries or awareness. But it's also important to think about the long-term game.
Our SEO consultancy services are focused on short-medium enquiry growth, but also sustainability through doing things the right way.
More than just focusing on rankings and search positions, we believe search optimisation should be thoughtful and relevant. We find keywords that align to your business needs and the types of customers you want. There’s no point generating the wrong type of enquiries.
Every activity we carry out is designed to be beneficial in the long-term of your site, with no compromise on results. We help get you found online for the keywords your potential customers are searching for.
Our aim is to create organic traffic growth that is relevant to your business - delivering revenue growth.
Identifying the right search channels
As experts in SEO we’re aware that not all clients are the same. You won't find any off-the-shelf packages here.
Starting with an audit of your historical search marketing and paid activity and performance, we can start to build a picture of the right approach for your search strategy. Competitor research, immersion in the keywords your audience uses and customer insight drives a full understanding of your market.
Any SEO project starts with an in-depth audit and research phase, across the whole SEO health of your site - from technical to UX and on-page performance. This information helps us identify areas for improvement and next steps.
Using this information, data and insight, we can then create a search strategy that sets where resources should be focused.
Paying close attention to your brand and communication guidelines, we collaborate with you to develop a plan for ongoing SEO activities.
Finding the right mix of activities
Understanding what channels work best and how your audience searches requires an important next step: putting the plan into action.
Whatever activities we advise, it's important to always use sustainable, ethical and high-quality techniques. You can safeguard your future rankings by using techniques that are within Google guidelines and that make marketing sense - and that’s at the core of our search philosophy.
Our SEO team are experts in efficient and on-brand SEO execution. Whether we’re changing a simple meta title or alt tag, we know consistent communications are really important. We always consider the brand and marketing style when implementing SEO.
Typical activities include:
- Additional keyword research and keyword universe expansion
- SEO audit
- On-site SEO
- Landing page enhancement (for better quality content)
- Quality, sustainable link building and reclamation
- Technical SEO consultancy
- UX consultancy
- Ongoing content marketing (for awareness, communications and link acquisition)
- Tracking results and reporting
We’re great communicators too - and can work with your current design and development team to implement changes that will drive better SEO results.
Speak to us about finding the right search strategy to help you achieve your search marketing goals.