Social isn't for everyone
It’s not all about likes, tweets and just "having a social presence".
Getting social media to work for your business is a fine art.
Where is your audience? What do they care about? What are your social media goals? If you can't answer these questions, you need our help.
We never engage in social for the sake of being social. And there’s no magic formula for getting social right - it’s different for everyone.
So whether it’s Twitter conversations, LinkedIn communities or Snapchat stories that’ll get your customers listening, we’ll plan and create bespoke content that’s too good not to be shared.
When executed well social media should feel like an extension of your business strategy and show true personality - and that’s what we do.
Social strategy development
It's not just about choosing the right channels. That's the easy bit.
We'll identify your true social media goals, based on an understanding of your entire business strategy.
With social channels there is a lot of scope to be creative. Social media channels can be the perfect platform for almost anything. From dealing with reviews (both good and bad), to content promotion and just having a direct chat with your audience.
Here's how we approach social strategy:
- Take the time to get to know your brand
- Understand your audience and what makes them tick
- Become experts in your social scene
- Understand what you've done before, so we don't reinvent the wheel
- Identify your social raison d'etre - why you're even considering social in the first place
- Figure out the ideal messages, and the perfect times and places to say them
Once we get all this right, we can start to plan your ongoing social media management - developing specific updates and campaigns into a content calendar.
Of course any good social media strategy has solid analysis backing it up. Our expert reporting will give you all the stats you need - at a glance.
If you're looking for social media strategy run by experienced marketers, driven by audience insight and married with commercial goals, we could be the perfect fit.