"Most people do not listen with the intent to understand. Most people listen with the intent to reply." - Stephen R. Covey
The reason you make and nurture fulfilling relationships with the people around you is by listening, taking note and demonstrating an interest. This comes naturally in person but may not feel as straightforward in the realm of digital marketing and, more specifically, the world of social media. However, largely speaking, the same rules and principles apply.
Don’t be selfish
A person is deemed a ‘good listener’ not only when they allow the other person time to talk, but also when they express an interest, ask insightful questions and anything else that demonstrates that they care. Also that they’re not just using the opportunity to steer conversation for self promotion. Yes, be authentic. Yes, be interesting. But don’t be selfish.
Understand your audience
All too often, people create social media accounts to attract and converse with their customers but don’t think about what they should be saying first. It’s vital to understand what your target audience want and expect before approaching them. That’s where social listening comes in.
Whether you’re using Facebook, Twitter, LinkedIn Pinterest, Snapchat or Instagram (the list goes on!) we use a combination of social media listening tools and techniques to meet your business objectives:
- Identify and engage with influencers
- Monitor emerging and ongoing trends
- Find new customers
- Spot business opportunities
- See what your competitors are doing
- Understand sentiment
- Inspire product innovation
- Improve customer service
Social listening should be a big part of any social media strategy. The insights gained are incredibly valuable and will allow you to plan content that you know will have a greater impact than most. So, if you’re looking to up your social media game, get in touch.