10 months ago by Arek Estall
All Trousers are proud to announce that their client, Mazuma Accountants, has been named the top accountant for our digital marketing performance in 2019 by FibreCRM, a company that provides Client Relationship Management software for accountants.
The award was determined by various metrics across social and content reach, creating an aggregate score of the highest performing accountancy firms in the UK. Mazuma came out on top - recognised for their commitment to digital communications and customer engagement.
FibreCRM reviewed public company data throughout a six month period based on the engagement that companies have experienced on social platforms. The scores are also weighted for firms who include the use of video in their digital marketing activities; due to the high return on (marketing) investment and greater conversion rates that is universally recognised with using video.
FibreCRM believe that digital marketing performance should be recognised and celebrated. They are encouraging firms to talk about the benefits of investing in digital marketing, and how it can help their organisation adapt quickly and efficiently to any changes in the industry. FibreCRM have commented the following to illustrate how the Top 100 highlights the importance of digital marketing:
“The success of Mazuma is a great endorsement of the marketers in other firms of accountants who are keen to demonstrate the value of digital marketing to partners who can be unsure of the value of social media.”
Arek Estall, Managing Director at All Trousers, comments:
“Big congratulations to our client, Mazuma Accountants, who have been listed as the UK's best accountants for digital marketing performance. What an achievement! With a forward-thinking service it makes sense to have a digital presence that matches, and of course it’s a great reflection of the fantastic team we have at All Trousers too.”
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