Sales increasing 1,000% with improved user experience

The summary

An ecommerce business specialising in personalised teddy bears were able to spread their brand of cuddly love even further with a few improvements to the user experience of their website.

Who they are

What could be cuter than this? A company dedicated to making personalised teddy bears! 

Family owned ecommerce business Bears4U had been in operation for X years and had a great range of personalised teddy bears, including everything from a baby’s first bear to a special graduation themed bear, and bears with voice recordings for personalised messages. 

Over the years the popularity of the website had helped them gain a ranking on the first page of Google. But no matter what they tried, they couldn’t seem to break into those coveted top 3 spots, especially for key search terms such as ‘personalised teddy bears’. Knowing that over 50% of traffic goes to the top three results, they called us in to help crack the problem.

What we did

This project proved a great example of how the technical side of SEO can make a significant difference. Google doesn’t just reward key words, but increasingly looks at the user experience on a website. Our audit found that while their previous site looked great, pages were not loading as fast as they might. As well as being off-putting for customers, this is something Google recognises, and their slow loading times were almost certainly contributing to the stasis in their rankings. 

Our first task was to project manage the move of the website to a new hosting platform that would operate at the speeds the business now required. We worked closely with their developers to optimise the user experience of their website to make the buying process as fluid as possible. 

Alongside this, we implemented some more traditional SEO strategies as well, setting up and producing content for their popular bear blog, and optimising the on-site content for keywords.

What happened next

Well, they got that number one spot in the Google rankings. And if there was ever any doubt about the difference that made, just have a look at these figures: 

  • Sales increased tenfold (1,000%!!) within the first six months.
  • Organic traffic to the site increased from around 500 visitors per month to over 6K. 

All of which meant Bears4U could keep doing what they do best – spreading cuteness and love all around the country!

What they said

"The team at All Trousers stood out from the crowd as soon as we were first introduced. They genuinely care about getting the best results for you, and without a doubt they have done that for us. They take the time to understand your business and work out the best plan of action.

Our rankings steadily increased from the first few months of working with All Trousers, and we continue to see the benefits of this work 9 months later. A truly dedicated team who go the extra mile to get results."

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