Sales increased 1000% with improved user experience

Bears4U - An eCommerce business specialising in personalised teddy bears were able to spread their brand of cuddly love even further with a few improvements to the user experience of their website.


What could be cuter than this? A company dedicated to making personalised teddy bears!

Family owned eCommerce business Bears4U had been in operation for years and had a great range of personalised teddy bears, including everything from a baby’s first bear to a special graduation themed bear, and bears with voice recordings for personalised messages.

Over the years the popularity of the website had helped them gain a ranking on the first page of Google.

But no matter what they tried, they couldn’t seem to break into those coveted top 3 spots, especially for key search terms such as ‘personalised teddy bears’.

Knowing that over 50% of traffic goes to the top three results, they called us in to help crack the problem.

What we did

This project proved a great example of how the technical side of SEO can make a significant difference.

Google doesn’t just reward keywords, but increasingly looks at the user experience on a website.

Our audit found that while their previous site looked great, pages were not loading as fast as they might.

As well as being off-putting for customers, this is something Google recognises, and their slow loading times were almost certainly contributing to the stasis in their rankings.

Here’s what we did to make a difference:

  • Managed the move of the website to a new hosting platform that would operate faster
  • Implemented more traditional SEO strategies
  • Created an effective content strategy for their popular bear blog, optimising the on-site content with relevant keywords


Well, they got that number one spot in the Google rankings. And if there was ever any doubt about the difference that made, just have a look at these figures:

  • Sales increased tenfold (1,000%!!)within the first six months.
  • Organic traffic to the site increased from around 500 visitors per month to over 6K.

All of which meant Bears4U could keep doing what they do best – spreading cuteness and love all around the country!


sales increase

No. 1

Google ranking spot


organic traffic increase

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Our rankings steadily increased from the first few months of working with All Trousers, and we continue to see the benefits of this work 9 months later. A truly dedicated team who go the extra mile to get results.

Helen Hillman,

Managing Director

Clients we've worked with


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