What could be cuter than this? A company dedicated to making personalised teddy bears!
Family owned eCommerce business Bears4U had been in operation for years and had a great range of personalised teddy bears, including everything from a baby’s first bear to a special graduation themed bear, and bears with voice recordings for personalised messages.
Over the years the popularity of the website had helped them gain a ranking on the first page of Google.
But no matter what they tried, they couldn’t seem to break into those coveted top 3 spots, especially for key search terms such as ‘personalised teddy bears’.
Knowing that over 50% of traffic goes to the top three results, they called us in to help crack the problem.
This project proved a great example of how the technical side of SEO can make a significant difference.
Google doesn’t just reward keywords, but increasingly looks at the user experience on a website.
Our audit found that while their previous site looked great, pages were not loading as fast as they might.
As well as being off-putting for customers, this is something Google recognises, and their slow loading times were almost certainly contributing to the stasis in their rankings.
Here’s what we did to make a difference:
Well, they got that number one spot in the Google rankings. And if there was ever any doubt about the difference that made, just have a look at these figures:
All of which meant Bears4U could keep doing what they do best – spreading cuteness and love all around the country!
1000%
sales increase
No. 1
Google ranking spot
1100%
organic traffic increase
“
Our rankings steadily increased from the first few months of working with All Trousers, and we continue to see the benefits of this work 9 months later. A truly dedicated team who go the extra mile to get results.
”
Helen Hillman,
Managing Director
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