These are just a few things that we often hear when we start working with our clients.
“Facebook is just for personal stuff, isn’t it?”
“I don’t really see the point of social media for business.”
“We tried using social media but it doesn’t really work for us.”
Social media is a fine art that can take a lot of hard work, patience and understanding to really master. You’ve got to find out who your audience are, what social media platforms they are on, what they are saying on those platforms, what they like and don’t like, what your competitors are doing… the list goes on. And that’s just the start of it.
Paid social media enhances your opportunities to get your business seen by the people you want to see it. Whether you want to drive website traffic, generate leads or grow your online following, a paid social media campaign across multiple social channels can work wonders.
What we do
We’ll work with you to understand your business objectives and what audience you want to advertise to so we can create a campaign that will cut through the noise and get your content seen by the right people, in the right place, at the right time.
A big part of what we do is social listening. All too often brands will rush to get something out on social without much prior thought. While a little personality is great, (you don’t want to come across overly contrived) it’s best to post things with strategic purpose. Your social exposure - made up of the things you say, how they’re said and where you say them - all work together to build a picture of your brand.
By understanding your audience, their interests and how that ties in with your business objectives, we’ll help you to represent yourself exactly how you, and your audience, want to.
Our in-house copywriters and content strategists will help you write engaging posts that are on-brand and effective. We advise on design too and, since every social channel is structured differently and caters to a different audience, you’ll need a campaign that nails it across every platform.
There are so many options for filtering posts through to your target demographic. We use these tools to find your people and get you in front of them.
You’ll hear people saying that number of social media users is on the rise which, although sounds like it could only be a good thing, means communication overload. Particularly in already saturated markets. Unlike organic social exposure, boosting posts helps you yield better results. Your content is worthy of being noticed - and we won’t let it get lost in a sea of posts.
We don’t focus on reach. We focus on results.
Reporting is arguably the most important part of the process. This is only more true when you’re putting precious budget behind your work, so you’ll want results. We report in an insightful way that means you can quantify the efficacy of your campaigns with meaningful data. Things like click through rates, impressions, engagement and conversions. This means you can replicate successful elements in future campaigns and basically do more of what worked and drop whatever didn’t.